ETBMA 2018 is here! Are you up for the challenge?

Document created by rhonda Employee on Feb 2, 2018Last modified by rhonda Employee on May 30, 2018
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If you followed the RTBMA / ETBMA post from last October, you know we've had big things in store for ETBMA 2018. Our Elite TBMAs are making a name for themselves, certainly on the Apptio Community and in the TBM Industry as well.


Individuals who hold Elite TBMA certification, are expected to be just that, Elite, the best of the best. An Elite TBMA not only has the technical skill to configure and troubleshoot Apptio, he or she has a value mindset - the ability to optimize a model and create an Apptio report, but also to find insights from that report and collaborate with the business to act upon those insights. 


This year we've updated the ETBMA requirements for 2018 in both areas:

  • TBMA Business Skill
  • TBMA Technical Skill

Following are the details of each, as well as information about ETBMA 2018 Benefits. 


TBMA Business Skills

This requirement is Identical for R11 & R12 ETBMA Candidates


New ETBMAs and ETBMAs upgrading their title from 2017, must complete this component. 


2017 ETBMAs established themselves as thought leaders in the TBM space by creating a blog post from specific ETBMA prompts. The first Elite TBMAs documented a wealth of knowledge. You can check it out here TBMA Wall of Fame - ETBMA17.


In 2018 the ETBMA business skill component will be satisfied through a combination blog post and case study. The case study template is available here.  To complete the case study, each ETBMA candidate must share a real-world example that demonstrates the candidate understands the strategic objectives of his/her company, by outlining the activities completed and results obtained in one of the following areas:

  • Bridging the gap between business and technical requirements
  • Finding opportunities or insights from Apptio
  • Driving business value using Apptio
  • Onboarding new users
  • Effectively communicating with TBM Program stakeholders
  • Updating the Apptio model and/or allocations to meet a specific business need


As professionals, we don't always take the time to document or even reflect upon the way that our work directly contributes to our organization. The ETBMA Case Study provides that opportunity. The result will not only support your certification but provide another channel for your TBMO to publicize and celebrate it's value.


TBMA Technical Skills

This requirement has R11 and R12 Specific versions 



New ETBMAs need to complete

ETBMA17 title holders upgrading to ETBMA18 in R11, only need to complete the R11 Advanced scenario hands-on exam.  


R11 Advanced scenario hands-on exam:

In this brief hands-on product examination, you'll be presented with 3 real-world scenarios testing your R11 skill in the following areas:

  • NumberFormat()
  • Value Override function
  • Use If() to remove blank or small values that display in a report
  • Modify allocation database reference to include additional rows
  • Alter report component settings – titles, borders, color specs, alignment, fonts, sizing and others as necessary



New ETBMAs and ETBMAs upgrading their title from 2017, must complete this component.

ETBMA17 title holders, see the upgrade paths for more detail on converting an R11 title to R12. For a graphical view, see the attachment to this post.


The ETBMA 2018 R12 technical examination includes an extensive set of scenario based challenges created with input from Apptio consultants and even a few 2017 ETBMAs. Candidates are presented with 20 exercises that are organized in a Concept and Activity format. The Concept explains the business case. The Activity provides detail related to the Apptio environment used in the exam. To solve each challenge, candidates must pull from their training and experience using Apptio to build or troubleshoot in the examination environment. 


Collectively the challenges test skills in the following areas:

Data Studio Skills
Model Studio SkillsReport Studio Skills
  • NumberFormat()
  • Value Override function
  • SumIf() – dynamically detect repeated rows
  • Use Unpivot step to convert columns to rows
  • Change the order of operations in the transform pipeline
  • Troubleshoot syntax and logic in complex formulas
  • Review source-to-destination mapping logic in the Append step
  • Change the order of operations in the transform pipeline
  • Troubleshoot Tablematch() rules tables
  • Utilize Substitute() to replace or remove unwanted characters in text columns
  • Override the default case sensitivity of Lookup()
  • Use If() to remove small or blank values that display in a report
  • Modify an allocation's data-based reference to include additional rows
  • Use one data table for more than one applicable object
  • Add additional allocations to accommodate complex logic
  • Change the granularity of data relationship in an allocation
  • Build a stacked bar chart to display data trends
  • Alter report component settings - titles, borders, color specs, alignment, fonts, sizing and others as necessary
  • Configure line charts to display time trends
  • Troubleshoot a picker that drills to the incorrect document
  • Configure report components to improve their usability


ETBMA 2018 Benefits 

Individuals who become Certified Elite TBMAs receive the following benefits

  • Elite TBMA badge on TBM Connect
  • An official Certified Apptio Elite TBMA 2018 logo
    • Can be included in email signature files and posted to social media sites such as LinkedIn
  • A downloadable certificate
  • Elite listing on the TBMA Wall of Fame - ETBMA18 R12
    • New for this year, the Wall of Fame notes, for each title holder,
      • All ETBMA product versions earned 
      • All ETBMA years earned
      • ETBMA seniority, by product version. For example, the 20th person in the world to earn ETBMA 2018 R12, will have her or his position noted as "20"
  • An ETBMA 2018 plaque or recognition gift for mult-year ETBMAs
  • With a valid AAEP
    • Access to ETBMA exclusive summits (at least 1 per quarter)
    • Free entry into select master classes (offered outside of the AAEP program) 
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