By: Eveline Oehrlich and Sophia I. Vargas, Forrester
CIOs and their leadership teams can no longer leave the analysis, management, and optimization of technology management costs to spreadsheets and uncoordinated processes. Those who want a seat at the table must enable their firms to be customer-obsessed — customer led, insights-driven, fast, and connected. To understand and manage technology to enable customer obsession, CIOs must free funds through effective and efficient operations and shift them to innovations, managing technology from a business perspective.
This report explains technology business management (TBM), its benefits, and the solutions that support it.