A Deeper Look at the TBM Awards: Digital Innovator

Blog Post created by tbmcouncil Employee on Feb 2, 2015

“Recognizing CXOs that think differently about their business - through a digital innovation lens.”


Technology leaders must be at the cutting edge of the digital transformation. With CEOs turning toward marketing and sales leaders and Chief Digital Officers to steer the digital charge, CIOs must step in and bring their considerable knowledge of digital technologies and strategies to bear on the future of their companies.


The Digital Innovator award category was created to recognize CIOs who are leading their organizations to “think differently” about their business. The nominees the TBM Conference Selection Committee identified for the Digital Innovator award stood out among the rest as forward-thinkers and true pioneers in the digital age.


Digital innovation can range from customer engagement to new sales channels to digitally enhanced business processes to deriving new business value from big data. Successful Digital innovators focus on:

  • Connecting digitally with customers while effectively partnering with the marketing organization.
  • Building successful partnerships with a new array of technology providers.
  • Shifting the majority of the IT budget from maintenance costs to high-value investments.
  • Leveraging technology for new markets, new sales channels and new sources of revenue.
  • Providing digital technology leadership to business executives.


We chose the below three finalists because they exhibited the characteristics of a digital innovator listed above, and more. This impressive trio of finalists truly live at the forefront of the digital transformation and are deeply deserving of recognition.


The Award Finalists


DIRECTV: DIRECTV has been an early adopter of TBM and its CIO, Mike Benson, has been a proponent of TBM from the very beginning of the TBM Council. Most recently, Mike has been relentlessly focused on improving the ability to innovate. The approach? DIRECTV is managing its run-the-business spend as a portfolio. They are utilizing TBM to help organize and present data to help show internal and external partners their service costs and align better on decision making, and finding great success. DIRECTV is paving its own path, partnering with the business units to provide them with an architecture in which IT strives to fail quickly and improve so that it can get ideas into the market rapidly, safely and with low total cost — truly innovating the way digital is done today.


HBO Latin America: As the media industry continues to evolve at a rapid pace, HBO Latin America’s ability to support multiple digital platforms, and generate revenue on each, has been an evolution – one that has forced the company to transform to be able to keep up, and move forward. To keep up, they have created a TBM- infused approach to transform the IT organization to a services-based organization and free up capital for digital innovation. The result? HBO Latin America was able to build a digital roadmap that was never possible at the outset of the IT organization transformation, adding revenue generating digital services all thanks to their forward-thinking, innovative approach.


NutriSavings: NutriSavings was nominated for its innovative approach to bridging a gap in healthcare, using digital technologies. In April, 2013, Boston-based NutriSavings was spun-off from its parent company Edenred Group, a French developer of prepaid corporate services. NutriSavings focus: Build a digital eco-system that connects supermarket, food manufactures and growers with consumers through their health plans. Its mission: to improve America’s healthcare system through an innovative corporate wellness program. NutriSavings utilizes TBM methodologies to gain insight into relevant, timely and actionable guidance for its IT leaders. The company's TBM journey started with evaluation of a cloud based business continuity opportunity.


It should be evident by the incredible list of nominees that Technology Business Management Awards are honoring IT and finance leaders for their ingenuity, creativity and contribution to Technology Business Management.


The awards recognize the profound impact that these professionals have on their organizations by empowering operational excellence, business innovation, business transformation, TBM vision and best practices.


Interested in learning more? Check out the TBM Award page here. Be sure to follow @TBMCouncil on Twitter and use the #TBMC14 for all conference updates!


Register now to network with innovative technology and business leaders in the warm sunshine of Miami Beach!